We see that Artificial Intelligence is almost everywhere nowadays and this somewhat began with the introduction of ChatGPT to the public and now it can be seen in most of the creative industries making the work easier for its users.
Now the alarming question arises will this advent of Al eradicate some basic kinds of jobs at creative industries and much those roles have already been diverted due to AI and also what type of skills are mandatory to survive in this era of AI.
Phillip Maggs is the creator of Superside’s newly developed Al service provider and he has a lot of experience in the industry of AI. He provided his viewpoint over AI affecting the creative industries that there is no danger of anyone losing their jobs he further explained that in future there will be some more specified agents for instance there could be an agent who is very professional at producing good quality of images and all those agents can have a conversation with each other.
In other words to understand it in a better manner you can give a prompt to an agent regarding an ad where you want him to produce a certain idea related to your product then that agent will produce all the related pictures ,copy them and eventually he will produce the artwork bringing all things together.
At present AI is doing everything in an individual manner but in the future AI will be able to understand all the things itself and by asking only one question it will be able to get the idea and do all the things without giving further commands.
The creative workflow is slowly getting taken over by the Artificial Intelligence and now it can be used to speed up the working process and also to create things which could not be produced before the advent of AI the best example is the creation of 3 dimensional models which can be produced a lot more quickly than ever before.
All of discussion shows that there is always some kind of technological advancements similarly the design industry also develops with the passage of time and we can hope to see some more useful advancement in AI industry in near future.
Phillip Maggs also explained that the purpose of his foundation is to create more jobs opportunities throughout the globe for all the creative people. He further added that he has increased the size of his working team 10 times within merely the time span of 3 months so this means that AI has helped in the creation of more job opportunities. Phillip Maggs wants to create equal chances at entry level for the incoming people not merely for the senior workers.
The users must know what is more accurate for them, what must be chosen and what actually fits in the idea that you want to create through AI. This also applies to the copywriters or other people who make several useful ideas.
When we talk about the copywriters or some creative artists, they actually play a very significant role during the designing process because they are supposed to create something unique something extraordinary that just stands out or speaks for itself by using the AI instead of just producing an average or conglomerated work.
Now if we talk about the brand instructions they are mostly created by the artists for the artists to use properly and this usually contains a PDF format of documents where there are several layouts and other important things but in case of AI it does not require any kind of brand instructions but it needs some specific data sets. It requires all well placed guidelines along with the proper images that can be then given to AI.
If there is a person who has the understanding of structuring the data so that it can be easily retrieved by the use of AI to create the required output and this will bring a revolution from the side of creators.
Using the AI does mean a replacement of roles rather it means a change in the perspective or culture the creators can bring a revolution in the work through the usage of AI because it allows the creation of new and advanced designs that were not previously possible.
The advancement of AI will make the artists to push their limits they will strive to bring innovation in their work and they will eventually try to do something or create something that will be beyond the understanding of AI and it will be pretty exciting to see that happening, to see the artists pushing the boundaries to stay in the game.
Phillip Maggs believe that his foundation will help the artists to create the best and the most appropriate work possible and this is the main objective of superside’s foundation.
There is always some space for the innovation and for the traditional things some people like to have the new and advanced things while some like to stick to the traditional ones and we can hope that AI will bring some better revolution in its work that will help many creators and other people in their routine life to create better than normal.