San Francisco: Apple is set to launch its latest iPhone series today, with expectations of introducing AI features.
The company founded by Steve Jobs will hold a launch event titled “Glo Time” at its headquarters in Cupertino, California, where the iPhone 16 series will be unveiled.
In the last quarter, iPhones generated $39 billion in sales for the company, accounting for nearly 60% of its revenue.
Additionally, Apple’s services, including the App Store and Apple TV, are becoming significant parts of its business.
Analyst Dipanjan Chatterjee mentioned that the iPhone 16 will be one of Apple’s most significant products, not only because it’s a new model but also due to its internal features, specifically Apple Intelligence.
Apple Intelligence is a new suite of software features for all Apple products, announced in June during the company’s annual developers conference.
At the event, Apple also revealed its partnership with OpenAI, the creator of ChatGPT.
It is worth noting that the company has not yet provided a clear stance on the specifics of the iPhone 16 series to be introduced in today’s launch.